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One AI automation idea a week that helps you book more jobs.

For HVAC, plumbing, roofing, and electrical owners. No theory, no fluff, just practical missed-call text-back, AI voice, and CRM playbooks pulled straight from real home service businesses, including what's working (and flopping) inside LeadTruffle.

BSWritten by Bryan Shankman, co-founder of LeadTruffle

⚡ New idea every week
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🔬 Field-tested, not theory
62%
of home service calls go unanswered
57%
of contractors using AI say it has helped their business grow

Sources: ServiceTitan, 2024 study of 50,000+ contractor phone lines · Housecall Pro, 2025 AI Adoption in Home Services report

Why subscribe

Built for owners who don't have time for theory

Every issue answers one question: what can I actually do this week to respond faster and book more jobs?

⚡

Respond faster

Missed-call text-back and instant-response tactics that stop leads from calling the next guy.

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Real AI playbooks

Voice agents, texting bots, and automations explained in plain English, no engineering degree needed.

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Book more jobs

Follow-up and CRM workflows built specifically to turn more leads into paid work.

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Field-tested notes

Straight from building LeadTruffle for real local businesses, what worked and what flopped.

What's inside

Short ideas you can actually use this week

A rotating mix of the topics home service owners ask about most:

Missed-call text-backAI answering servicesCRM workflowsReview automationBooking & schedulingLead follow-up sequences

From: Bryan Shankman

🚀 The follow-up text that saved a $4,200 job

One HVAC company was losing quotes to slow follow-up. Here's the exact 3-message sequence built to fix it, and the numbers before and after.

2 minread time
1idea per issue
0fluff

Why it's different

Not another "AI trends" newsletter

🎯

Built for home services

Every example is HVAC, plumbing, roofing, or electrical, not generic SaaS AI hype.

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Copy-and-use, not theory

Workflows and scripts you can set up the same day, not abstract "future of AI" takes.

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Respects your time

One idea, one email, a couple minutes to read. No walls of text to wade through.

Bryan Shankman headshot

Who writes this

Written by an operator, not a marketer

Bryan Shankman is the co-founder of LeadTruffle, where he works with home service businesses on lead response and AI automation every day. This newsletter is where he shares what's actually working (and what isn't) from that work, not secondhand AI hype.

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